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Active Retirees : Active Retirees Oct-Nov 2012
42 | www.probussouthpacific.org tech Guide A blog is an ongoing conversation conducted on the internet. Essentially, it is a website published by an individual or business to share information and create discussion. Unlike traditional websites, blogs are usually free, quick and easy to set up with a number of different layouts available. The information on a blog is generally arranged in chronological order from the most recent post at the top of the main page, to the oldest entries at the bottom. Blogs can be set up under an individual website address or the software creator’s website using a sub-domain address. Most importantly, software developers have ensured that their software requires little technical knowledge. Trending topics Blogs normally focus on a certain topic or theme, but in recent years there has been a trend towards individuals creating blogs to provide information on multiple topics. This is not surprising when you consider that the number of blogs worldwide has grown from 35.8 million in October 2006 to 173 million in October 2011. Up until a few years ago, information posted on a blog was seen to have less credibility than information posted on a website. While this remains true for some types of information, many web users now prefer to gain information from an independent source, which often comes in the form of a blog. Due to the changing nature of trust on the internet, companies are beginning to create their own blogs separate from their own websites, to interact with new users and to inject personality into their company image. Why follow a blog? No matter what the topic you want to talk about online, there will always be someone else with the same passion and drive who is already blogging on the topic. Blogs not only allow authors to have their say, but include a comments area for readers to express their own points of view. While there are a large number of blogs dedicated to important subjects on the internet, there is also a lighter side to blogging with many fun and frivolous posts focusing on funny photos, future inventions, jokes and cat photos. •• Blog on! Unlike traditional websites, blogs are usually free, quick and easy to set up with a number of different layouts available. Want to start sharing your opinions and information with the world? Or simply want to comment on other people’s opinions? It's time to log on and get engaged. drew patchell shows you how.
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