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Active Retirees : Active Retirees Aug-Sept
Home for life As retirees expect more from retirement living, property developers are faced with a challenge: adapt or die. Alexandra Cain spoke to those in the know about keeping up with the lifestyles of today’s retirees. COVER STORY Home for life As retirees expect more from retirement living, property developers are faced with a challenge: adapt or die. Alexandra Cain spoke to those in the know about keeping up with the lifestyles of today’s retirees. 28 | www.probussouthpacific.org J ust as Kentucky Fried Chicken became KFC in the 1980s, avoiding the word 'fried' and the negative perceptions of fried food, retirement homes are also considering dropping the word ‘retirement’ to avoid negative connotations as the baby boomer generation stops working and moves to the next stage of life. “We think retirement homes are for old, obsolete people, which is not at all how baby boomers think of themselves,” explains KPMG partner and social trends commentator Ber nard Salt. “So they will seek a sea change or a tree change and move into ‘lifestyle villages’ to get the level of service they need as they get older; they won’t be moving into retirement homes as we think of them now.” The new retirement complex The stereotype of the retired person living out their latter years sitting in a lounge with a blanket on their knees is just that, a stereotype. Modern retirement accommodation offers a plethora of sporting, artistic and community activities, allowing retirees to be as active as they wish to be. Complexes are already being built to reflect this dynamic, and Justin Laboo, property developer FKP’s executive general manager of retirement, says it’s a trend that will only continue as the population ages. “We find residents like to be involved in initiatives that give back to the community. You might find people making quilts for the homeless, for example – social giving programs are very common. And many of our
Active Retirees Jun-Jul
Active Retirees Oct-Nov